Walton's Tumblelog

links for 2009-01-06

I finally caught up on my feeds last night and came across a few really good articles…

• Freemium business model case study: AdultFriendFinder ARPU, churn and conversion rates (Andrew Chen)
  
Fantastic post taking a look at AFF’s business metrics and deriving their values using data from the recent IPO filing.  Andrew’s blog is a must read for any web marketing nerd (like myself).


• Design Decisions: The new Highrise signup chart (Signal vs. Noise)
Walk through of the design process/iterations for their new sign up page.  I’ve been through this process so many times, it was great to see how the best in the biz does it.


• The way the brain buys (The Economist)
Discusses the data & psychology behind why grocery stores are laid out the way the are and mentions some new technology being used to learn even more about shoppers.  I did a consulting gig at a large CPG manufacturer a while back and was amazed at how much information they have on their consumers and how well they use it to influence the purchase decision.


• Malcom Gladwell on meaningful work and curiosity (Signal vs. Noise)
“If you are convinced that the work you are doing is meaningful, then curiosity, there’s no cost to it. If you think there’s always got to be a connection between what you put in and what you get out, then of course you’ll run off with a great excitement after an idea that catches your idea.”